ONCE UPON A TIME in a land far, far away our fearless leader Natalie discovered the ancient craft of coffee roasting while traveling across Colombia on a motorcycle adventure. Driven by curiosity and a fierce love of coffee, Natalie was inspired by her visit with the farmer, Don Eilas, who not only taught her about the growing process but also invited her into his home to show her how he roasted freshly harvested coffee over an open flame.
Natalie brought her newfound love home with her to San Francisco where she worked joyfully, roasting coffee in a cast iron skillet over a stove-top. Over the next six years Natalie cultivated her craft, experimentally roasting, until eventually her passion outgrew its hobby status and Natalie made the decision to leave her career in tech and focus solely on coffee.
Her love of roasting, mountains and outdoor adventure ultimately brought her to Bozeman, Montana where she discovered an even more unique perspective on coffee… She had always considered the inspiring tale of coffee beginning in the lush treelines of places like Colombia, before traveling across land and sea to her roaster and finally coming to an epic close as it is brewed and delivered with love into the hands of fellow coffee lovers.
Upon living in Bozeman it occurred to her that the story of coffee goes even further than the moment of joyful consumption. It goes with us, inside us, as we transform it into fuel for the things we love!
Hiking, biking, skiing, camping… all among the wild and varied treelines of the world.
Finally, in 2013 Natalie founded her first coffee business, Little Red Wagon Coffee Roasters. For 3 years LRW focused on educating it’s customers on the stunning complexity of coffee, and how to achieve richness and depth available in every bean.
In 2016 Natalie finally found the perfect space for a flagship cafe and roastery, and with it the opportunity to re-brand. The Wagon had served her well, but it didn’t seem to convey the philosophy she had discovered as her craft developed. She wanted something that spoke of the outdoors and the interconnected story of coffee from farm to cup… to adventure.
And so the little business that started in a frozen food truck, with a beloved and legendary roaster names Francis, was re-born as Treeline Coffee Roasters, a fully formed roastery with two cafes in Bozeman’s North Side Mill District and Downtown, respectively.
As LRW became Treeline, Natalie’s childhood friend (affectionately referred to as her sister) Deejay Newell came on as co-owner of Treeline, and together they have worked alongside one another, and a stellar team of baristas, roasters, designers and bakers, to create a brand that is rooted in community, driven by craftsmanship, and inspired by the incredible story of how coffee finds its way into our happy bellies to fuel the things we love.