COUNTRY / Mexico
GROWER / Smallholder group
REGION / Santiago Yaitepec
ELEVATION / 1700 - 1900M

Boasting the singular Pluma Hidalgo variety, an offshoot of Typica, at elevations as high as 2200m, coffees from the Pluma region bring with them a wide range of flavors: distinct dried fruit notes like raisin and prune, brown sugar sweetness, richness, and complex acidity and floral notes.

Over the last few decades, Pluma’s coffee production has evolved dramatically, shifting from large estates into the hands of local smallholder farmers. Nowadays, Pluma is almost exclusively smallholders with farms averaging just 1-2 hectares. 

Historically huge lower-middle elevation coffee plantations ruled the territory, buying the higher-grown smallholder coffees and blending them into their own bulk, despite their superior quality. In the late 80s and early 90s, Pluma gained a widespread reputation for producing quality coffee. However, a combination of factors including low market pricing and coffee leaf rust (aka Roya), saw estate holders abandoning their farms and moving on to more lucrative ventures.

Once the estates were decimated, local smallholder farmers continued farming—mostly out of necessity. These smallholders struggled to make enough to thrive and reinvest in their farms, and many have lived on the brink of giving up and following in the footsteps of the estate holders before them. Without access to a differentiated market where customers are willing to pay viable prices, there hasn’t always been a real value proposition for Pluma’s producers to keep growing coffee.

Fortunately, over the last couple years, we’ve seen this start to shift. We are excited to bring you this lovely quality coffee from Mexico highlighting these producers hard work.

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